“La Pretemporada” brings to life the essence of a professional football club’s summer stage. A moment where players become artists, and friendlies against humble adversaries become canvases for creativity, mirroring the carefree days of playground magic. For the thirst of the game, on and off the pitch.

The seven-piece unisex streetwear collection, which features t-shirts, jerseys, a windbreaker and a cap, cleverly combines Pompeii’s streetwear excellence with Pepsi’s refreshed, yet iconic brand identity.
Each piece features the new Pepsi logo, which has just seen its first visual identity change in 14 years - borrowing equity from Pepsi’s past whilst incorporating modern elements to create an unapologetically current look.